Head of Partnerships and Brand (MT)


B. Amsterdam is an inclusive start-up ecosystem for entrepreneurial minds to thrive. Based in Amsterdam, we expanded rapidly to 3 buildings, 350 companies, 3000 members all in 40.000 m2 shared office space. B. is the biggest growth ecosystem in Europe, a creative workspace for business innovation. Building a bridge between startups, creatives, and corporates. B. brings them together, setting up ways to connect, learn, create & thrive together.

Apart from workspaces, we offer our members a variety of services such as event and meeting units, lounges with bars, a cinema and finally: our roof-top restaurant Bureau overlooking the skyline of Amsterdam.

We are looking for an ambitious and multi-talented Head of Partnerships & Brand (MT-member) @ B. Amsterdam to join our team 


-Identify, develop and create scalable and bespoke partnerships with strategic external partners to acquire, strengthen and build membership

-Oversee and implement creative positioning, pitch strategies, and presentation materials for prospective partners

-Develop and implement internal client management processes to successfully execute and deliver partnership objectives (ie. kick-offs calls, briefing materials, client communication flow, etc)

-Develop data-driven business cases and recommendations to share with existing and prospective brand partners

-Align with Analytics and Growth team to develop partnership program KPIs, measure program results and analyze program key findings

-Oversee and lead contractual relationships with partners including driving deal negotiation and renewal and drafting and editing of partnership agreements


    -Oversee, direct, and manage brand strategy, all our online channels, internal and external event programming and campaign creation (copy, art & concept)

    -Collaborate with cross-functional teams across the Analytics, Growth Marketing, Operations and Member Services

    -Initiate, manage and lead all marketing and PR activities

    -Initiate, direct and manage B. Amsterdam projects regarding content, such as; interviews, podcasts, articles, videos and photography

    -Create, manage and maintain P&L for the brand/partnerships department to impact overall company P&L

    -Lead weekly department meetings, team of 5 professionals

    -Analyze and evaluate marketing driven data and advise other head of departments

    -Create brand messaging guidelines with the CEO, Content to effectively communicate the B. Amsterdam voice across owned digital channels and external press communications

    -Maintain a collaborative environment by empowering teams across departments



      -A bachelor’s degree with 7+ years of experience in marketing or brand partnerships 

      -Entrepreneurial mindset with a track record of negotiating and deal making in the start-up, scale-up, tech, community or (online) media industry

      -Strong business and strategic acumen with proven history in having successfully led partnerships/loyalty programs for memberships

      -An obsession with creating impactful consumer-centric experiences –– you bring passion, enthusiasm, and fresh ideas

      -A management style of mentoring, motivating and empowering direct reports and cross functional teams

      -Exceptional communicator with an ability to tailor messages for both B2B and B2C audiences and internally across all levels of the company

      -Extensive experience leading and producing creative partnership campaigns that over deliver results 

      -Excellent in the Dutch & English language (writing & speaking)


        -Part of an international start-up and scale-up network with passion for creative (tech) innovation

        -As a member of the Management Team you receive freedom in giving direction to the further growth of B. Amsterdam

        -Exclusive employee discount at our rooftop restaurant Bureau

        -Creative office space in Amsterdam with rooftop patio and free parking

        -Monthly employee activities to foster a creative culture (B. gym, meetups, happy hours with DJ, Friday afternoon drinks and more)

        -26 Vacation days

        -Free bonus vacation days between Christmas-New Year

          Is B. your place? Let us know who you are today. Get in touch.

          Connect. Create. Learn. Grow.

          apply now.