// 10.20.2020

the complete guide to social media tools for startups.

We live in the era of social media; users are now spending a staggering average of 2 hours and 24 minutes per day on social media.

It’s where intrigued people become loyal customers, where brand awareness is built, where engagement is driven, where businesses connect with collaborators and where growth is optimised.

And for startups, social media provides a cost-effective arena to test new ideas and receive early feedback as a new brand is forged.

At the same time, it’s difficult to reap the rewards that social media offers. Creating a social media strategy that packs a punch amongst thousands of competitors and meaningfully interacting with customers takes considerable time and effort, both of which are usually scarce resources in a newly founded startup.

Enter social media tools, invaluable partners for time-pressed (and sometimes cash-strapped) entrepreneurs. Whilst, admittedly, most social media tools do cost, their value lies in the streamlining of processes.

In turn, time is freed up, strategies are honed, insights are made visible and objectives become actionable. Social media tools are the gateway to transforming data and content into fuel for your startup. So, here are seven social media tools you need.

1. MeetEdgar

MeetEdgar is a social media tool that allows you to write, schedule and post content to multiple social accounts from one platform. Whilst that’s nothing new, MeetEdgar minimises the time spent managing social media accounts. It does so by working from a library of social media content that you add to, with each piece of content assigned a category – anything from ‘product updates’ to ‘upcoming events’.

You create a social media schedule based on categories (rather than scheduling each and every post) and Edgar then pulls and posts the content from your library that fits.

Once Edgar has used all the content from a certain category, it’ll start reusing content, ensuring your social media channels will never run dry whilst simultaneously increasing engagement.

Of course, you can schedule one-off posts, but MeetEdgar is a time-saving way to automate parts of the process, and helping you create a consistent and varied social media strategy. Save time and make friends with Edgar.

2. BuzzSumo

BuzzSumo is an immensely powerful content insight platform. In turn, it’s also an immensely powerful social media tool. Simply by typing in a keyword or topic related to your startup, Buzzsumo presents a list of the most socially shared content for that term across the likes of Facebook, Twitter, Reddit and more. Even from that one feature, you can build up a folder of high-engagement content to share and get inspiration for your own social media content based on real-world trends.

Buzzsumo also has an influencer search feature, and since influencer marketing is surging with an ROI of $5.78 for every $1 spent on influencers, finding relevant collaborators could be a key part to boosting your social media strategy and driving traffic to your startup.

Aside from this, Buzzsumo boasts a question analyser, revealing what people are wondering about in relation to your industry and monitoring tools allowing you to keep track of brand mentions, competitor mentions, industry news and product talk.

Buzzsumo is an indispensable social media tool that can inform a lot of what you share, speak about and create. For a thorough guide about how it can help you, read here.

3. Sprout Social

A well-known name in the world of social media, Sprout Social claims to be “the only all-in-one social media management platform built for connection”. And to their credit, as far as social media tools go, Sprout Social does a lot.

It’s a platform that optimises publishing across multiple channels; a way to visualise the big picture strategy whilst missing none of the details; a product that maximises engagement; an analytics tool that simplifies the core takeaways hidden beneath mountains of metrics and an intelligence service that allows you to evolve with what customers want.

There’s little it doesn’t do. And what it does do, it does with ease.

The downside, however, is that it's expensive with plans starting from $99 a month — not the most startup-friendly. But if you want one powerful place for everything social, then Sprout Social is it. And for a complete guide to social media for small businesses, they wrote one here.

4. Todoist

Whilst Todoist isn’t a social media tool per se, it’s the perfect partner to manage your startup’s busy social media activity. At its core, it’s just a to-do list. But it’s an exceptionally designed to-do list with some neat features to keep you calm and in control.

You can add tasks in seconds, assign them as reoccurring tasks if needed, organize and prioritize projects, delegate tasks to team members and visualise productivity. All housed within a platform that couldn’t be simpler or more beautiful.

And so far, Todoist is trusted by leaders at the likes Apple, Facebook, Netflix and even Nasa. What’s more, their free plan accommodates up to eighty projects with five people allowed to be involved in each project.

So, if you’re a new startup wanting to get on top of your social media to-do list, Todoist can help.

5. Feedly

Social media strategies have to be relevant; informed by trends, industry news, timely conversations and pressing issues. And whilst the internet is the place to know about these movements, it’s easy to be overwhelmed by endless information and spend valuable hours searching through countless sources.

Fortunately, the much-talked-about Feedly can help. Feedly is an AI (named Leo) driven information aggregator, or in other words, a place where you can collect all of the sources you want to follow and view in one manageable place.

It’s a kind of streamlined, curated version of the internet based on your preferences which also learns from your feedback, and you can choose to keep track of specific keywords, trends, publications and news outlets to name a few. Not only is Feedly a vital social media tool for informing your strategy, but it’s also a powerful partner for content creation.

6. Buffer

All-encompassing social media tools like Sprout Social have everything you need, yet for many new startups, they can be too much and too expensive. Instead, simpler products like Buffer could be just right.

Buffer is a stripped-down (but still powerful) social media tool, boasting two services – publish and analyse. The first being a content creator and scheduler, allowing you to collaborate on content with team members and to plan future posts visually. The latter is a robust analyser giving you in-depth insights and access to presentation-ready reports.

Because Buffer is so simple to use and has nothing more than the essentials, it can be perfect for small teams who have other things on their plate. More is not always better.

7. Google Trends

A social media tool that is often overlooked is Google Trends. In reality, it’s a free, easy-to-use research assistant to inform your social media activity. Simply searching keywords relevant to your startup can visualise how popular that term is and if it’s on the rise.

It can also show you where the people who are searching for a specific term are located. Both of those features can in turn advise you how to craft a social media campaign. Not only that, but Google Trends is perfect for finding relevant hashtags for locations and demographics you want to reach.

A nifty tool to create ultra-targeted content. For some guides on how it could help your startup, read this and this and this.


Next read: how to create connection in an interview and get the job.